Plugin Directory

Amplitude – Analytics, Session Replay, Campaign Reporting and CDP for your website

Amplitude – Analytics, Session Replay, Campaign Reporting and CDP for your website


Amplitude is a real-time digital analytics platform for both web and mobile, used to analyze visitors’ user behaviors. Amplitude lets businesses understand their customers better, personalize experiences and grow their business with confidence. Learn more at www.amplitude.com

Boost your WordPress site engagement and conversions by automatically sending analytics data to Amplitude—no developer required. Our new free, one-click plugin ( Beta edition ) enables teams to easily analyze web visitor data in Amplitude so they can make data-driven decisions about their WordPress site. Use the Amplitude for WordPress plugin to build your most engaging web experience.

Amplitude gives you automated insights into your top-performing channels, campaigns, and pages. Use these insights to understand how web performance impacts your business and improve conversions. With our built-in templates and collaboration tools, Amplitude makes it easy for teams to generate analysis and share insights about your customers with your teams.

The Amplitude for WordPress plugin also offers advanced features—including behavioral segmentation, Session Replay and a customer data platform —to elevate your site performance. Using our all-in-one plugin, you can:

  • Unlock audience segments based on visitor behaviors that you can use in your marketing campaigns.
  • Use Session Replay to quickly diagnose issues and understand holistic site health.
  • Personalize and target audiences with synced data using our customer data platform

Go beyond the basics of Google Analytics (GA)—without the hassle of migration—using Amplitude’s no-code set-up and powerful features to grow your business.

Key features include:

  • Seamless integration: Easily connect your WordPress site to Amplitude’s Digital Analytics Platform without touching a line of code.
  • Out-of-the-box event tracking: Start tracking key metrics—page views, sessions, clicks, and more—on day one to immediately understand site performance.
  • Real-time insights: Access real-time data on user behavior, conversion rates, and engagement directly from your Amplitude dashboard.
  • User journeys: Understand your audiences’ journeys through your site to optimize pathways for engagement and conversions.
  • Session Replay: Watch playbacks of user paths on your website to connect quantitative and qualitative insights and understand the bigger picture.
  • Retention analysis: Pair audience segments (cohorts) with retention reports to keep users coming back.
  • Feature optimization: Identify which features and pages drive engagement and which need improvement.
  • Behavioral cohorts: Dig into your data with behavioral segmentation capabilities and engage with those segments using our many marketing integrations.
  • Audience engagement: Build audience lists based on web visitor behaviors and personalize campaigns using behavioral insights
  • Collaborative analytics: Share insights across your team with built-in collaboration tools.

Simply put, Amplitude’s Digital Analytics Platform is the most complete solution for small teams. Our platform is both easy to use and powerful, helping you grow your business with data-driven confidence.

Thousands of small businesses as well as leading companies such as Paypal, Dropbox, eBay, and Coursera all use Amplitude to take action and drive growth with Amplitude.

“The power of Amplitude is the ability to answer one question, which leads to another question, which leads to more questions. Within moments, marketers can make this self-serve journey and find the direction they should take.”

— Anish Jariwala, Sr. Director, Marketing Strategy and Operations at Coursera

Whether you’re looking to improve user experiences, increase conversions, or boost engagement, the Amplitude for WordPress plugin provides the data and insights critical for success.

As always, we’re here to help! If you experience any issues or have questions not addressed by the FAQ below, don’t hesitate to contact us at plugins@amplitude.com.

Elevate your WordPress site with data-driven insights

Make data-driven decisions to improve your WordPress site with Amplitude’s Digital Analytics Platform. For more information on getting started and maximizing your use of Amplitude, visit our documentation and support resources here.

Terms, Conditions, and Disclosures

Amplitude may collect user data about your usage of our plugin. Please see our privacy policy to understand our policies and practices regarding the information that we collect.

Your use of the Amplitude Services is subject to the terms and conditions of the relevant customer agreement that you have executed with Amplitude, unless you have entered into a written master subscription agreement with Amplitude, in which case the most recent written master subscription agreement will govern your use of the Amplitude Services.

ეკრანული სურათები

  • WordPress Admin Console
  • Dashboard Templates
  • Conversion Funnels
  • User Journeys
  • Web Analytics
  • Campaign Reporting
  • Dashboard Reports
  • Audience Segmentation
  • Customer Destinations


Installing the Amplitude plugin is straightforward. Follow our step-by-step guide to connect your site to Amplitude in minutes. Once installed, configure your event tracking and start gaining insights immediately.

  1. First, download the plugin.
  2. Open the plugin’s settings page in WordPress.
  3. On the Amplitude Settings page:
    • Enter the relevant Amplitude project’s API key in the text field. Instructions on locating your API key within Amplitude are available here.
    • (Optional) Enable Session Replay in addition to Analytics.
      • Select the Enable Session Replay checkbox.
      • Drag the slider to indicate your preferred Session Replay Sample Rate. More information about the sampling rate is available here.
    • Select Save Changes.


What can I track with the Amplitude for WordPress plugin?

Amplitude enables you to monitor web performance and key website metrics—such as traffic, page views, sessions, clicks, traffic, conversions, bounce rate, and more—all in your analytics dashboard. Amplitude also unites your web and product insights, giving you a holistic understanding of your end-to-end customer journey.

As part of our all-in-one platform, you’ll also have access to starter templates, Session Replay, third-party integrations, collaboration tools, and more

Who should use the Amplitude for WordPress plugin?

The Amplitude for WordPress plugin is perfect for small businesses and startups that want to connect their WordPress site to the industry-leading Digital Analytics Platform without engineering resources. Amplite empowers small teams to grow their business with ease.

If you miss GA’s Universal Analytics or GA 360, or if you want to move from GA4 to holistic web and product insights, the Amplitude for WordPress plugin is for you. This plugin enables you to bridge the gap between your website and its performance by automatically sending real-time insights from WordPress to Amplitude.

Can I use the Amplitude for WordPress plugin alongside Google Analytics?

Yes, Amplitude is 100% compatible with Google Analytics. You’ll be able to see WordPress insights in both platforms, but Amplitude has self-serve access and is easier to use and understand. You may notice discrepancies between the data in Amplitude vs. Google Analytics, and that’s because Amplitude gathers your website and product data across the entire customer journey. In other words, you get more accurate insights from Amplitude than GA because we collect more data points.

How does the Amplitude for WordPress plugin work?

The Amplitude for WordPress plugin enables the seamless integration, onboarding, and instrumentation of WordPress data into Amplitude. The plugin installs a Browser SDK, which automatically sends analytics event data from your WordPress site to Amplitude. The SDK also adds a Browser SDK script to each web page, enabling automatic Default Event Tracking on your website.

Your WordPress site will automatically send data about website events (such as page views, sessions, clicks, conversions, etc.) into Amplitude. This enables you to analyze your web data and generate real-time web insights right in your Amplitude dashboard. If the Session Replay checkbox is checked, the plugin also installs and activates the Session Replay SDK with the sampling rate you’ve selected.

Where can I find my API key?

You can find the unique API key that connects Amplitude to WordPress in the “Project Settings” in your Amplitude dashboard. This page has detailed instructions on where to find your API key.

Can I easily track events on my WordPress website?

Yes. Amplitude’s Browser SDK captures page views, sessions, related event properties, and user properties out of the box by default. Visual tag editor adds the ability to capture element interactions and create events through a user interface, and it includes support for glob match to handle multiple pages. More information on the events and event properties captured through the SDK can be found here and information about our visual tag editor can be found here.

Do I need to do anything special if my Amplitude account is EU-based?

Yes, select the “Set Server Zone to EU” checkbox in Amplitude settings and save.

What specific events does the Amplitude for WordPress plugin track?

Our WordPress plugin includes default event tracking. Automatically instrument and track this predefined set of events:

  • Page views
  • Sessions
  • Form interactions
  • File downloads

In addition to the standard set of default events, the plugin also supports:

  • Element clicked
  • Element changed

Where can I find the source code and documentation for the scripts added by the plugin?

How can I contact you?

If you experience any issues or have questions not addressed by this FAQ, don’t hesitate to contact us at plugins@amplitude.com.


I recently installed this plugin on our marketing site and was impressed to see how well it was able to capture all of the user interactions I cared about with little to no impact on performance. So far haven’t seen any issues despite the plugin still being in beta.
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“Amplitude – Analytics, Session Replay, Campaign Reporting and CDP for your website” ღია პროგრამული უზრუნველყოფაა. შემდეგმა ადამიანებმა წვილი შეიტანეს მის განვითარებაში.



0.1.8: Jun 20, 2024

  • Update: update sdk versions and readme

0.1.7: May 28, 2024

  • Update: update readme

0.1.6: May 24, 2024

  • Update: update readme

0.1.5: April 22, 2024

  • Update: update WordPress compatibility

0.1.4: April 18, 2024

  • Update: update sdk initialization

0.1.3: April 18, 2024

  • Update: update sdk and plugin versions

0.1.2: April 15, 2024

  • Update: update post activation redirection logic

0.1.1: April 15, 2024

  • New: initial release